The craze for making rubber band jewellery is sweeping the UK, having spread across the USA in the last year. In response to this global trend, GMC Publications is launching a new magazine, Loom Bandz Factory, to target this audience of boys and girls aged 8 – 12 who are weaving loom band jewellery. This is a fantastic hobby for the summer, come rain or shine, and the launch coincides with the school holidays. Parents in the States are praising the craft as a healthy alternative to television and video games, which also promotes concentration and problem solving. Kids love making, wearing, collecting and trading their loom band creations.
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